Hyundai used to be synonymous with junk. Founded in 1967, Hyundai didn’t enter the US market until 1986. The Korean imports were notorious for being at the bottom of the price range for sacrificing anything involving quality. After acquiring Kia Motors in 1998, Hyundai began a turnaround, slapping a 10-year, 100,000-mile warranty onto all of their vehicles and overhauling their biggest sellers. In the past 10 years, Hyundai has revitalized their brand image, and made a new reputation for themselves as a moderately priced, high quality automobile. The company ranked second in the industry for ‘initial brand quality’ in a 2006 J.D Power & Associates Survey, just behind Toyota, cementing their image in the quality import market.
Sites worth visiting
Hyundai
The Hyundai homepage has all the trappings of your standard retail auto site. You can custom build and get price quotes, as well as look at the latest industry news. They also have a special awards section to showcase the recent success of the company.
Hyundai at Wikipedia
The Hyundai page at Wikipedia offers an objective view at the faults of the company’s past and the successes of Hyundai today. The page directly covers Hyundai development in the US, including the new minivan, the Entourage.
Around the Blogosphere
Hyundai at Autoblog
Autoblog, as always, gives you all the in-depth coverage on Hyundai you could want. They post spy pics of the latest models and keep tabs on technology development for the brand. If anything new hits the fan, you can be sure Autoblog will catch it first.
Hyundai from Motor Trend
The Hyundai page at Motor Trend shares a lot of the stories and pictures of Autoblog, just with a different style. If you’re interested in a stiffer, less-personable tone and just want the facts, the Motor Trend blog is the spot for you.
Community Sites
Honda Performance Forums
As nice a model as the new Sonata may be, the tuner market is much more interested in designs like the Tiburon or the new Genesis Coupe. This forum is wholly dedicated to all aspects of inching more horses from Hyundai. They’ve got more than 40,000 members, so you shouldn’t have much trouble finding answers to any of your questions.
Hyundai Forums
This site may not look like much, but they’ve got more than 30,000 members and model specific threads for your most pointed questions. If you’re a technical wiz with Hyundai models, you could help and some meat to their thinnest forum section.
Recent News
Genesis Unveiled
The Korean unveiling of the Hyundai Genesis means we get to see all of the goods before they hit US streets. The car is expected to hit $40,000 on the top end, meaning we could see Hyundai in the entry-level luxury market, and doing quite well.
The Real Genesis: The Genesis Coupe
The up and coming Genesis wouldn’t be nearly as exciting if the rear wheel drive beauty didn’t have a 2-door cousin. The car is expected to hit more than 300 horsepower, and there are rumors about a Hyundai sponsored drift circuit Genesis.
Toyota Calls Hyundai a ‘Strong Enemy.’
When Toyota calls you a strong enemy, you know you’ve hit the big time. That’s exactly what happened for Honda this past November, marking their brand revitalization with the recognition of the world’s premier brand.
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