Audi cars, Audi brand profile

Cars Home / Stuff to Buy Channel / Bullz-Eye Home

The naming and branding of Audi AG is one of the more interesting stories in automobile history. Audi began not as one company, but as four, the first of which was A. Horch & Cle. August Horch, a former production manager for Karl Benz, established the company in 1899. Just ten years later he would be forced out of his own company and attempt to start the Horch Automobil-Werke GmbH. Unfortunately, he lost the lawsuit to use his own name in the new company. Talk about being kicked while you’re down.

After losing his legal battle, Horch took the Latin translation of his name to form Audiwerke GmbH, the beginning of the company we know today. The iconic ‘four-ring’ emblem signifies Audiwerke and the three other companies that joined to form Audi: Auto Union, NSU, and DKW. Audi became the first European manufacturer to offer left-hand drive vehicles. Volkswagen has owned Audi since 1964.

Our latest cars content can be found in the Cars category in our new magazine format and in the Car Reviews tag.

Audi Reviews

2014 Audi 8L TDI2014 Audi 8L TDI Quattro Tiptronic
July 2, 2014

The 2014 Audi 8L TDI sedan blows away the competition with its premium design, progressive technology and advanced engineering and performance.

2014 Audi A42014 Audi A4 Quattro
June 25, 2014

Audi continues to push the needle with performance, styling and price, and they've hit the mark with the all-new A4 Quattro.

2012 Audi Q7 TDI2012 Audi Q7 TDI Quattro Tiptronic
September 19, 2012

Boasting great style, lots of space and top performance, the 2012 Audi Q7 TDI is the total package for luxury SUV lovers.

2011 Audi S52011 Audi S5
May 24, 2011

The good life gets even better for those who can afford the lavishly supercharged Audi S5 Cabriolet.

2011 Audi Q52011 Audi Q5
May 19, 2011

In the crowded crossover segment, the Audi Q5 stands out from the pack. Audi utilized every spare inch of this car and still maintained the comfort and luxury we expect from the brand.


Audi’s official site has one of the coolest car galleries we’ve yet seen. As usual, you can also find general and company information for the Audi brand. Take a look at Audi TV, a proprietary site with some cool videos all about the Audi experience.

Audi on Wikipedia
The Audi page on Wikipedia is full of information about Audi’s rich history and development. The page has some excellent subsections devoted to the Audi Racing team and Audi’s technological innovations.

Audi at Autoblog
From the new R8 to the A1 concept, the guys at Autoblog will do your research for you. These guys are the experts at being on top of anything worth mentioning, and Audi is no exception.

Audi Lover
Author Maria Palma delivers Audi news with a personal style. Her site is full of the latest information, YouTube vids, and conversational punditry. What more could you ask for?

Dashboard News - Audi
This Auto blog covers cool cars and more.

Community Sites

Audi Forums
Your classic enthusiast forums, these are highly active boards with a huge variety of threads. At almost 50,000 members they keep the ads to a minimum and information at max capacity.

Audi World
This is the granddaddy of Audi fan sites. They host exclusive features, report on the latest news and have incredible forums. Check out the resources section for some tech-oriented info. This is a site you cannot miss.

This is another great Audi community site with a focus on connecting members. They feature a member bio section to promote communication between forum posters. This is sure to be one of the friendlier forums you’ll visit.


Audi Enters the Metro Market
The new Audi Metro concept is turning heads with some green ideology. The car can run on pure battery for up to 62 miles before converting to a start/stop hybrid, reducing emissions and fuel consumption by 15%.

You can follow us on Twitter and Facebook for content updates. Also, sign up for our email list for weekly updates and check us out on Google+ as well.

Around the Web